Belong
For centuries, Ireland’s boglands brought families and communities together. Today, owning your own piece is a powerful way to belong — not just to the land, but to the living story of Ireland itself.
Protect
Protect one of Ireland’s most fragile and important ecosystems. From wintering geese to bog moss and heather, every species you help preserve adds to a legacy of living, breathing wildness.
Restore
Restoring boglands is one of the most effective natural solutions to climate change. Ownership supports this quiet, powerful work — locking carbon deep in the earth, where it belongs.
Your Piece of the Auld Sod
The Auld Sod is more than a gift of ownership — it’s a beautifully presented connection to Ireland’s land, legacy, and future. Each pack is a tangible reminder of your role in protecting something truly rare: Ireland’s ancient boglands.
Whether you’re honouring heritage, giving a one-of-a-kind gift, or supporting climate action, The Auld Sod is a keepsake with lasting impact.
A portion of each sale directly funds the preservation of The Auld Sod site and supports national peatland restoration projects.
Did You Know
"Boglands cover just 3% of the Earths Land but store twice as much carbon as all the worlds forests (30%) combined" International Union for Conservation of Nature
"Boglands are not wastelands; they are carbon vaults and wildlife sanctuaries, quietly holding the front line against climate change " - World Economic Forum
"Humanities greatest ally against climate change can be the earth itself" - Washington Post
What Customers Say
Really loved the uniqueness of this gift. The idea of owning a small part of a bog was quirky and fun, and the gift box that came with it was nicely put together. It made for a great talking point and the recipient thought it was hilarious in the best way.
Samantha Mulvaney
Washington
I bought this as a birthday present and it went down better than expected! It’s not every day you get to say you own a piece of a bog. The box arrived on time and everything inside was well packaged and good quality.
Donal Power
This was such a fun and unusual gift. It felt personal without being too serious, and I liked that it came with information about the bog too. Shipping was smooth and the whole thing had a nice, earthy charm to it.
Michael Healy
New York
Great novelty gift with an eco-friendly twist. The box was well presented and came with all the documents and details I was hoping for. It’s a bit different from your typical gift and got a good laugh, in a good way!
Jane Logan
Austin
